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Marketing Manager CV Example — 2026

Marketing manager CV demonstrating campaign management expertise at Unilever and Ogilvy with focus on brand strategy and digital marketing.

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Rachel Green
Senior Marketing Manager
Contact
✉ rachel.green@email.com
☎ +44 20 7946 0159
📍 London
🔗 linkedin.com/in/rachelgreen
05/08/1991 · British
SKILLS
Digital MarketingGoogle AdsAnalyticsCopywritingBrand StrategyTableau
LANGUAGES
English — Native
French — Fluent
PROFILE

Marketing manager with 8+ years of brand management and campaign development. Expert in digital strategy, consumer insights, and omnichannel marketing. Led campaigns reaching 50M+ consumers globally.

WORK EXPERIENCE
Senior Marketing Manager · Unilever, London
2020 – Present
  • Managed £12M annual marketing budget across 5 product categories
  • Launched 12 successful campaigns reaching 80M+ consumers
  • Increased brand awareness by 42% and sales by 28% YoY
Marketing Manager · Ogilvy, London
2017 – 2020
  • Developed integrated campaigns for 20+ premium brands
  • Achieved 35% engagement increase through data-driven creative strategy
EDUCATION
B.A Marketing · London School of Economics
2009 – 2013
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How to Write a Marketing Manager CV That Demonstrates ROI

Marketing manager positions require proof of measurable campaign success. Your CV should highlight revenue impact, team leadership, multi-channel campaign experience, and your ability to optimize marketing spend.

💡 What is ATS? Marketing recruiting teams search for Google Ads, Meta Ads, HubSpot, SEO, SEM, content marketing, and ROI-related keywords. Include specific platform names and quantified results to pass ATS filters.

What to Include

  • Campaign ROI and revenue impact: "Generated $2.3M in attributed revenue from $400K marketing budget (5.75x ROI)" is exactly what marketers want to see.
  • Channel expertise: Specify which channels: paid search, social, email, content, SEO, affiliate, partnerships.
  • Tools and platforms: Google Ads, Meta Ads Manager, HubSpot, Marketo, Salesforce, Google Analytics, Segment.
  • Team leadership: "Led team of 5 marketers and 2 agencies" or "Mentored 3 junior marketers."

Common Mistakes

  • Vague campaign descriptions: "Managed social media marketing" says nothing. Instead: "Grew Instagram followers from 50K to 250K in 12 months via influencer partnerships."
  • Ignoring data and metrics: Everything in marketing should have numbers. Include conversion rates, cost per acquisition, customer lifetime value.
  • Not mentioning budget size: Recruiters care about budget authority. State exactly how much marketing budget you managed annually.

Essential Skills for a Marketing Manager CV

✓Google Ads & Meta Ads management
✓SEO & SEM strategy
✓Google Analytics 4 & data analysis
✓Email marketing & marketing automation (HubSpot, Marketo)
✓Content marketing & SEO copywriting
✓Social media strategy & management
✓A/B testing & conversion optimization
✓CRM systems (Salesforce, HubSpot)
✓Budget management & ROI analysis
✓Marketing analytics & attribution modeling

💡 Adding these skills to your CV will help you score higher in ATS matching systems.

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